213934705870203

Taking what’s small...

and making it BIG.
I’m passionate about small businesses and the people who run them. My job is to help you put the best version of your business in front of the people who are already looking for it, so that you can focus on being great at what you do.

About Brand Strategy

You got into business to do what you do, whether that’s making something, teaching something, helping someone, or sharing your creative spark. You didn’t get into it to spend hours a day on email writing, website building, form processing, tech support, social media posting, and all the other things that eat up the time you could be spending doing what you do. And to add insult to injury, I’m willing to bet that a lot of those uninspiring tasks aren’t even making you money.

That’s where I come in. As a creative brand strategist, I help you work out exactly what your offering is, who wants it, how to reach them, and what to say when you do.

Put simply, brand strategy is SELLING YOUR OFFERING.

It’s positioning you so that you can spend less time on all the things you don’t want to do, and more time on the things you do.

It’s helping you and your business present your best self to the customers who need what you have to offer.

It’s cutting through the noise of the thousand and one things you COULD be doing, to the two or three things you actually SHOULD.

Past Work

Offerings

Full Branding Package

Starting at $6000
The premium full branding package includes everything you need to start or revamp a business.
  • A profit roadmap to help you identify where and how your idea can be monetized to maximize profits and minimize burnout
  • Marketing strategy plan to help you choose the right marketing platforms for your business, so that you can meet the right people for your offering without wasting time on things that won't work
  • A complete website design for desktop and mobile
  • E-Commerce setup with up to twelve product templates
  • Search Engine Optimization
  • A beautiful, unique brand kit with fonts, colors, logos, illustrations, inspirational terms and images, and anything else you need to keep your brand consistent across platforms and campaigns, that you can share with future subcontractors to help stay on track
  • Email list set up with opt-ins built into your site
  • Up to eight email templates
  • A lead magnet to start generating leads
  • Instructional sessions with me to ensure you leave our collaboration with a clear idea of where you're going and how to get there, from big picture marketing and profit strategy to granular tech knowledge about your website.

Complete Website Design

​Starting at $4000
I'll build a beautiful website that will help start clients coming through your doors and buying your offering, working while you sleep and putting money in your pocket.
  • Complete website design for desktop and mobile
  • E-Commerce setup with up to twelve product templates
  • Search Engine Optimization
  • A beautiful, unique brand kit with fonts, colors, logos, illustrations, inspirational terms and images, and anything else you need to keep your brand consistent across platforms and campaigns, that you can share with future subcontractors to help stay on track
  • Email list set up with opt-ins built into your site
  • Up to eight email templates
  • A lead magnet to start generating leads
  • Instructional sessions with me to ensure you're equipped to manage your site on an ongoing basis

Brand Kit

Starting at $3000
For the business who knows who they are and where they're going, but not how to do it with a consistent, polished, and beautiful appearance, this package creates a stunning brand kit that shows the world exactly who you are and what you do in the first glance. A brand kit starts selling your offering before you say a word by creating the feelings you want to create in your client and showing you off as someone who knows exactly what they're doing. This package includes:
  • Fonts
  • Colors
  • Logos
  • Illustrations
  • Inspirational terms and images
  • A kit of concrete terms and instructions that you can share with future subcontractors and staff to ensure that your look stays consistent for future campaigns
  • Instructional sessions with me to ensure you understand your look and how to apply it in future

Past Work

Email Package

​Starting at $1200
Social media is great and we all know how important it is to have that free method of marketing your business, but you don't own it. What happens if you suddenly get kicked off your main platform? Or you get hacked? Or the platform goes away? You would lose all of those leads and followers you worked so hard for. That's why email marketing is the gold standard when it comes to free or nearly free advertising. The email package includes:
  • Email list set up on Mailchimp or your preferred platform
  • A lead magnet to start inviting your existing audience to your list
  • A landing page with email sign-up
  • Email signup integration to your existing website, if applicable
  • A welcome sequence to nurture your hot leads and start selling
  • Up to eight email templates to make your life easier after we're done!

Logo

Starting at $800
Already have a pretty good idea of your brand look, but not the technical skill to create a logo? Let me help. You'll get:
  • One main logo plus two variations
  • Two revisions
  • Non-degrading PNG files that won't look pixellated in three years

Strategy Sessions

Starting at $500
Just starting the process of getting your business off the ground, or don't have a whole lot to spend? Try a break out strategy session with me! I'll have a look at your current web presence ahead of time and bring my ideas to the table. We can discuss your profit plan, your marketing strategy, your look, what social media platforms you should be using, or anything else you want (or don't want). You'll leave with:
  • The notes I wrote ahead of time answering questions you asked
  • A recap of our session
  • More clarity, less overwhelm, and a solid idea of where to go from here